Viansa Winery Thirty Years Ago

By Deloris Munden

By Deloris Munden

About 30 years ago my technical writing company was a 7-day a week job. It was supposed to be my “retirement” job following my retirement from Uncle Sam. The one where you work a couple of days a week. In this case success was not a good thing.


In the meantime I saw an ad for a new winery nearby that featured 90 acres of wetlands, a deli and wine by the bottle. The name of the winery was Viansa and it was just too close to pass up.


My first trip there was everything the ad promised and more. The wetlands were filled with birds and migrations were fantastic. Wine, cheese and bread was good and I found myself turning away work so that I could visit the winery.


Eventually I was able to get Ron away from his office long enough to see the winery and he liked what he saw.


Bad move! Ron thought I should get a job there. No way. Most of you have been spared the experience of the Munden sales pitch. Ron can become the most nagging, in-your-face person you ever want to meet. I received multiple calls from him daily asking if I had scheduled an interview. He shoved and I would give in a bit. He would shove more and one day I found myself behind a wine tasting bar saying “Hello and welcome to Viansa.”


I must have been crazy.


That was my introduction into the Sonoma Valley wine experience. At the end of the day it was not uncommon for Sam Sebastiani to come in to the winery and share with us what he had been doing in the vineyard that day, the progress of the vines and fruit and to ask us what was selling and what was the feedback.


I couldn’t believe it. Sam’s father, Samueli, was the first generation Sebastiani in Sonoma and he was the driving force that helped Sonoma become what it is today.
What an incredible experience. It was a slow start. We would park our cars by the highway so people would think that we had a lot of visitors.


We started serving triple chocolate cookies with Cabernet Sauvignon which sent our sales soaring. 


And all the while Sam is planting and planting. Olive trees so we could make olive oil, focusing on Italian varietals and having staff meetings to keep us informed.


Ron visited Viansa last week and he said it is so lush and green with lots of visitors enjoying a glass of wine and the beautiful view of Sonoma Valley.


Thank you Ron for being a pest and pushing me into one of the coolest jobs I’ve ever had.